There are many ways for a company to make a good impression on their customers — their customer service team, their social media posts, and even the user interface of their website. Packaging is also another great way to impress your customers, although it’s often one of the areas that gets overlooked the most.
Not prioritizing your packaging could be detrimental to your business. As the world becomes increasingly more digital, your products and their packaging are one of the only physical touchpoints remaining with consumers. Everyone looks forward to receiving a package in the mail. The process of unpacking (or “unboxing” as it’s commonly called) is an experience, so you want to make sure you’re taking advantage of the opportunity.
Here are some other solid reasons why your packaging matters more than you may think.
1. Packaging is your point of difference in a competitive market.
Global ecommerce sales are predicted to hit over $5.5 trillion this year. It’s a competitive market, which is why it’s all the more important that your brand does everything it can to stand out. Great packaging is one way to make your mark.
If you use the standard, ubiquitous stock packaging and shipping materials, your customer’s unboxing experience is going to be unmemorable, the same experience they have had over and over again. Packaging has come a long way in recent years, so there are plenty of affordable and appealing options to choose from, no matter the size of your business or budget.
2. Packaging is another way to reinforce your story.
Part of a good business is having a good story, and making that story part of everything you do. Just like your website and social channels are all unified to your brand’s unique look and mission, your packaging should also be part of that story.
Adding your logo and colors to your packaging is a great start, but there are other elements that can make your packaging unique. From the tissue paper to a handwritten thank-you note, every detail of your packaging can represent what makes your brand so special.
3. Packaging can protect your product and help with delivery time.
The primary function of packaging is obviously to protect what’s inside for the duration of the shipment. The proper packaging, including how sturdy and well-fitting the products are inside of the package, is crucial to protecting your real mission.
Also, consumers care about delivery times more than ever before, with 88% of people being willing to pay more for same-day delivery. A lot of valuable time can be wasted when facilities have to process opened or broken packages which can result in delays. Customers receiving your goods late is never a good thing.
4. Packaging can support your online marketing strategy.
We’ve mentioned a few times how important the unboxing experience is, but it’s worth reiterating in a separate part how a good experience can enhance your online marketing efforts.
Unboxing is a huge trend in the digital world, with social media users filming their experience from the time their package arrives to them actually using the products. Some unboxing videos have even racked up millions of views. This is great for business, as user-generated content can help spread the word about your business to other interested consumers.
If you’re considering upgrading your packaging but aren’t sure where to start, we’d be happy to help! Contact our team today and we’ll walk you through our services and help you create packaging for your products that sets you apart from the competition.